Our Story
Creating a smoother path through loss for loved ones and financial teams alike
In 2020, Saeid received a call that changed everything: his father had stage 4 pancreatic cancer. He and his wife moved back to Virginia to care for him through chemo and radiation, but the disease moved quickly. When his father passed, grief collided with a harsh truth — settling his affairs was a logistical nightmare.
Despite doing everything right, Saeid faced endless paperwork and delays, while his father’s credit union spent months on the case and still lost his deposits. In that painful experience, Saeid realized something profound: the system fails everyone.
Ribbon was born to change that.
We’re building a better experience for families navigating loss — one that brings compassion, efficiency, and clarity — while helping financial institutions save time, reduce stress, and retain deposits.
Because no one should have to face unnecessary hardship in their hardest moments.